The Philippines returns to the Arabian Travel Market (ATM) 2024 on 6 – 9 May 2024 at the Dubai World Trade Center. As the Middle East's leading global travel event, ATM is a crucial platform for nations to spotlight their tourism offerings and foster invaluable partnerships within the global travel industry.


Under the theme "Empowering Innovation – Transforming Travel through Entrepreneurship," the Philippines will underscore its commitment to innovation and sustainability in tourism by leveraging opportunities such as contactless engagement devices, prominent advertisements on the exhibitor portal, and promoting the Travel Philippines app.


For 2024, the country's participation aims to exceed last year's success in the Arabian Travel Market. The Tourism Promotions Board (TPB) Philippines, who organized the country's participation, secured a larger booth space at 90-square-meter compared to last year and invited 16 seller companies who will showcase diverse tourism offerings to garner interest as a preferred Asian destination among attendees.


"There's been a remarkable surge in outbound tourism from the Middle East, particularly from GCC countries. Based on the data, we see a growing appetite for international travel among GCC citizens, especially after the pandemic, and we see this trend continuing to rise in the coming years. This is one of the major reasons why we are doubling down on our efforts to maintain and enhance our presence in the Middle East. With our continued participation at the ATM, we aim to position the Philippines as a top-of-mind destination in Asia," said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.


Leading the delegation will be Department of Tourism (DOT) Secretary Maria Christina Garcia Frasco, with Undersecretary Myra Paz Valderrosa-Abubakr, Assistant Secretaries Verna Buensuceso and Rica Bueno, TPB Chief Operating Officer Maria Margarita Montemayor Nograles, and select members from the House of Representatives.


This year, the Philippine booth will feature 16 private sector co-exhibitors from hotels, tour operators, and DMCs such as Annset Holidays, Inc., Ark Travel Express, Biyaheko.ph, Boracay Adventures Travel N Tours, CTph Tours, Rajah Travel Corporation, VIA Philippines Travel Corporation, Atmosphere Resorts and Spa, Bellevue Hotel, El Nido Resorts, The Farm at San Benito, Lalaguna Villas Luxury Dive Resort and Spa, Lihim Resorts, El Nido by Araw Hospitality Group, The Manila Hotel, Megaworld Hotels & Resorts, and Okada Manila.



In 2023, ATM broke its records in terms of attendance, reaching more than 40,000 visitors across the 4-day event. It also drew 2,109 exhibiting companies from 156 countries, generating over US$3B in sales.



 

These days a lot of people would like to create travel content but they don't know what kind of camera to start with. As a travel content creator, a phone is one of the devices that is accessible, you can easily grab it from your pocket, and it's an everyday device you can carry around. It's usually one of the devices I still recommend to beginners, especially to those who are just starting their journey in content creation.





During my South Korea adventures, I brought with me the new midrange A Series phones, the Samsung Galaxy A55 5G and Galaxy A35 5G to go out and document my travels. These phones surprised me with how I was able to capture moments while on the go. Here are several reasons why these phones are awesome devices for anyone who wants to document their travels.


Camera Specs:


The Samsung Galaxy A55 5G sports a 12 MP Ultrawide Camera, 50 MP OIS Super HDR Video Camera, a 5 MP Macro Camera, and 32 MP Front Facing Camera. The Samsung Galaxy A35 5G on the other hand sports an 8 MP Ultrawide, 50 MP OIS Super HDR Video Main Camera, 5 MP macro camera, and 13 MP Front Camera.


Both phones offer advanced photography features, including enhanced Nightography and AI Image Signal Processing. This means you can capture clear and vibrant photos even in low-light conditions, ensuring that your travel memories are beautifully preserved regardless of the time of day.


 



Stable HDR Video:

When you are creating videos for your social media content, you have to keep your videos steady and not make your viewers dizzy. With the Stable HDR, you'll get super steady videos with richer colors. You'll be able to get a 12-bit video by using the 4k Stabilization UHD VDIS Adaptive feature.  




Awesome Recording Features:

Both phones feature a Single Take and Dual Recording feature. 


With Single Take the AI will capture up to 14 kinds of photos and videos from 3 to 10-second footage. Perfect for you to capture a static image and record a video at the same time. 





Dual Recording allows you to record things around you and your reactions simultaneously. So that you can even narrate yourself while you're showing what's happening during that moment. 





One UI 6 Creative Editing Tools:

Even while you're on the go, you can start editing your photos and videos with the help of these different Creative Editing Tools: Studio Video Editor, Eraser Tools, and Remaster Tools.


With the Studio Video Editor, you can start stitching your videos right away with its simple editing interface. Erase unwanted items in your pictures using the Eraser tools. Enhance your photos using the Remaster Tools.

**Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming conditions. Accuracy of results is not guaranteed.



Water and Dust Resistance Feature:

The IP67 rating for water and dust resistance is a significant feature for both the Samsung Galaxy A55 5G and Galaxy A35 5G, especially for travelers who may encounter various environmental conditions during their adventures. Note make sure that the phone is dry before inserting your charger into the ports.


Security Features

Samsung Knox Vault, a flagship security feature, is available on both the Galaxy A55 5G and Galaxy A35 5G. This hardware-based security solution offers comprehensive protection against both hardware and software attacks, ensuring that your sensitive data remains secure even if your device is lost or stolen. Additionally, Samsung Knox provides multi-layer security to safeguard critical information, giving you peace of mind while traveling. 




Awesome Designs:

Both phones sport 3 different trendy colors: Awesome Iceblue(Online Exclusive for A35), Awesome Navy, and Awesome Lilac. The Galaxy A55 has a metal frame while the Galaxy A35 uses a plastic frame. Both sport a 6.6-inch screen, a glass back panel, and an Infinity-O display.



Display Quality

The Super AMOLED displays on both phones provide astonishing clarity in Full High Definition. Additionally, the Vision Booster feature ensures that the screen remains clear and bright in various lighting conditions. This is ideal for viewing maps, and photos, or watching videos while on the go during your travels. 



Awesome Performance:

Unlock the Octa-core processor's power with improved GPU and NPU, making multitasking, gaming, and streaming a breeze. Both the Galaxy A55 5G and Galaxy A35 5G feature a large vapor chamber cooling system that's ready to handle almost any task. Internal storage of 256GB  and supports a microSD card slot up to 1TB.


Compatibility with Galaxy Ecosystem

Both phones seamlessly integrate with the wider Samsung Galaxy ecosystem, allowing you to connect with other Galaxy devices such as Galaxy Fit3 or Galaxy Watch6. This integration enhances your travel experience by providing you with a seamless and integrated ecosystem of devices. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience. 


 

Prices that do not break the bank:

You can get the Galaxy A55 5G for ₱24,990 (8+256GB) while the Galaxy A35 5G can be yours for only ₱20,990 (8+256GB). A 128GB option will be available exclusively in Globe Telecom and Smart Communications. You can also enjoy awesome freebies! Get a Free Travel Adapter worth ₱1,190. You can get these phones at 0% interest for up to 18 months installment via home credit, 0% up to 12 months for credit card, plus an additional  P5,000 discount when you trade-in your old device for a new Galaxy A55 or Galaxy A35 5G. If you’re ready to get yourself these new A Series phones from Samsung, head to the link below:


A55 5G: 

https://www.samsung.com/ph/smartphones/galaxy-a55-5g/buy/ 


A35 5G: 

https://www.samsung.com/ph/smartphones/galaxy-a35-5g/buy/ 



In conclusion, the #Samsung Galaxy A55 5G and Galaxy A35 5G combine advanced photography and videography capabilities, superior display quality, portability, durability, and seamless integration with the Galaxy ecosystem offering travelers an excellent tool for capturing and sharing their adventures with the world. Whether you're a professional content creator or a casual traveler, these phones are well-equipped to meet your needs and elevate your travel content creation experience. So go ahead and #CreateAwesome Travel Content with the #GalaxyA55 5G and #GalaxyA35 5G!




 

Blooms, unite! Get ready to blossom with #TeamGalaxy BINI and dive into the excitement about the latest Galaxy A series by joining them live on Samsung PH’s Facebook page on May 3 at 5:00 PM.

Tune in for the livestream to catch special performances from BINI and amazing giveaways you can get from Samsung. Purchase a Samsung Galaxy A55 5G or A35 5G during the stream and score freebies worth ₱8,070 including a Galaxy Buds FE, Travel Adapter, and Silicone Case!*

Capturing the hearts of Filipinos and making waves in the music landscape, BINI continues to conquer with the Galaxy A55 5G and A35 5G by their side – proving that they are definitely born to win. During the Awesome Summer Fanfest recently held at SM North Edsa, BINI shared their thoughts on these latest devices from Samsung. 

Here’s what the nation’s girl group love about their new Galaxy summer buddies:

Awesome camera features for Jhoanna, Stacey, and Gwen

BINI shared that ever since their training days, Samsung’s mobile phones have been their partner in creating content. Now, this bubbly team uses the Galaxy A55 5G and A35 5G to capture awesome moments that they share with Blooms.

Leading the pack is BINI Jhoanna, who loves how compact and convenient her Galaxy A55 5G is. “‘Pag meron kaming mga individual posting, kami din yung nagshoo-shoot, kami ang nag-eedit. So ang convenient lang na di na namin kailangan magdala ng bulky camera all the time dahil nandito na lahat,” (When we have individual postings, we're the ones shooting, we're the ones editing. So it's so convenient that we don't need to bring a bulky camera all the time because everything is here).

She also loves the Stable HDR videos she can take with her phone. “Aminin ko,  kapag nagshi-shift ako nanginginig talaga yung video, pero dito guys, steady yung video with super HDR,” (I'll admit, when I shift around, the video really trembles, but here guys, the video is steady with super HDR) Jhoana reveals.

Meanwhile, BINI Gwen and BINI Stacey enjoy the Dual Recording feature. BINI Gwen shared that it’s perfect to record her travels and show both her reactions and the view before her, making it ideal for concerts. “Sa concerts di ba uso yung mag-video ka tapos kita yung reactions” (In concerts, it's common to film and capture the reactions, right?). BINI Stacey added, “Perfect siya for BINI-verse concert, kasi kung gusto niyong ma-capture yung point of view niyo and reactions niyo, go!” (It's perfect for the BINI-verse concert because if you want to capture your point of view and reactions, go for it).

Awesome pocketable creative studio for Maloi and Sheena

These new gen icons like to make their photos stand out and match their awesome vibe. No stranger to editing tools, they love how Samsung already included them in the Galaxy A55 5G and A35 5G.

BINI’s selfie princess, Maloi, shares that one of her favorite One UI 6.1 features is the Photo Remaster. She gushed, “Maganda yung quality ng camera for photos, pero pag gusto mo ng mas perfect na picture, click niyo lang yung photo, then up, then remaster don, then the perfect photo will come out.” (The camera quality is great for photos, but if you want it to really pop, just press the photo, then up, then remaster there, and the perfect photo will come out.)

She also likes to jazz up her photos using Custom Stickers, saying, “Gusto ko yung stickers kasi you can customize them, whatever you like. So mas nagiging fun and creative yung mga photo.” (I like stickers because you can customize them, whatever you like. So the photos become more fun and creative.)

As an OG Samsung girly and Kpop fan, BINI Sheena likes to perfect her photos using the Object Eraser. “Usually pag nagse-selfie ako parating photo-bomber si Ate Jho [Jhoanna]. So I need to remove her cause I just want myself. So andon na, i-circle mo lang si ate Jho tapos mawawala na siya,” (Usually when I take selfies, Ate Jho [Jhoanna] always photobombs. So I need to remove her because I just want myself in the photo. So there it is, just circle Ate Jho and she'll disappear) she joked.

Aesthetic and powerful, just like BINI Mikha, Colet, and Aiah

This Ppop sensation also loves to keep their style on fleek - that’s why they need phones that not only match their aesthetic but can also keep up with the demands of their fast-paced schedules.

BINI Mikha appreciates how the phone performs smoothly especially for her daily tasks. She also loves watching Netflix in her leisure time. “I love that it doesn’t lag—it's just so frustrating when apps are slow to switch,” she shared while BINI Colet chimed in “‘At matagal siyang ma-lowbat!” (And it takes a long time for it to run out of battery!

They are also all about the cool and chic vibes of their phone colors. Mikha adores the look of the Awesome Ice Blue, saying, “I love it kasi it’s very sleek and it matches your outfit.” (I love it because it's very sleek and it really matches your outfit.) Meanwhile, Colet finds her perfect match in Awesome Navy, sharing, “Gusto ko yung Navy Blue, parang personality ko din bagay sa kulay.” (I like the Navy Blue, it's like my personality, suits the color.)

On the other hand, BINI Aiah sports the Awesome Lilac shade, noticing, “‘Pag mino-move mo siya parang nagre-reflect na may rainbows. So it’s so cute.” (When you move it, it reflects like there are rainbows. So it's so cute.)

Awesome phones fit for Pantropiko

Breaking records left and right with their viral song ‘Pantropiko’, BINI deserves a phone that’s as fire as their creativity and meets their content creation standards, anywhere they go. Jhoanna is thrilled that she can create content near water worry-free, saying, “Kailangan talaga namin ng phones na hindi hassle – yung iiwan mo kasi bawal mabasa, so di kami maka-take ng photos near sa tubig. Ito[ng] Samsung Galaxy A55 kasi it’s splash resistant, so perfect.” (We really need phones that aren't a hassle—the kind that you have to leave and are not allowed to get wet, so we can't take photos near water. This Samsung Galaxy A55 is splash-resistant, so it's perfect.)

If you’re thinking of the best way to enjoy your summer, take Aiah’s suggestion, “Buy Samsung [Galaxy A55 5G and Galaxy A35 5G], go to the beach, listen to Pantropiko, and record!” 

The Galaxy A55 5G is priced at ₱24,990 (8+256GB), while the Galaxy A35 5G costs ₱20,990 (8+256GB). A 128GB model is exclusively available from Globe Telecom and Smart Communications. You can also trade in your old phone for these ones and enjoy an extra P5,000 off or score 0% interest for up to 18 months with Home Credit or 0% for up to 12 months on your credit card.

Mark your calendars and hear more from BINI at the Samsung PH’s Facebook page for their livestream. See you there!

 Known for setting the world’s gold standard in vision care, Vision Express is a pioneer of state-of-the-art vision technology and personalized approach to eye care services. 



As they continue to lead the luxury eyewear industry in 2024, the brand recently unveiled their highly-anticipated Spring/Summer 2024 collection with a grand gathering. The “Summer Solstice” launch highlighted nearly 150 designer eyewear pieces at The Balmori Tent in Rockwell, Makati.


The sundowner event celebrated Vision Express’ journey to innovation, allowing guests to reflect on the past while embracing the excitement of what lies ahead. The evocative theme also drew inspiration from its headlined Spring/Summer 2024 collection, which serves as a testament to the brand’s relentless pursuit of excellence. 


“As we unveil our Spring/Summer 2024 Collection and showcase the remarkable advancements in eye care technology, I am reminded of the profound impact that our collective efforts have on the lives of all Filipinos. At Vision Express, our mission is to ensure every Filipino has access to the highest quality eye care available in the country,” said Vision Express Managing Director Neelam Gopwani. “Every detail matters at Vision Express, because we understand that your vision is not just a necessity—it's a reflection of who you are.”



To showcase their commitment to innovative and revolutionary eye care, Vision Express proudly stands as the sole provider in the Philippines offering a pre-diagnosis screening through the groundbreaking Vision Bot. A marvel of AI robotics and advanced ocular screening technologies, the Vision Bot conducts a comprehensive eye exam with unmatched precision and efficiency, evaluating history, visual acuity tests, refraction, and binocular, and visual field screenings. 


Beyond providing your eye grade and detecting eye diseases, it even offers an unprecedented feature capable of providing pre-diagnosis advanced screening for diabetes and hypertension. This state-of-the-art AI technology provides ultra-detailed yet accurate results in just under three minutes, going beyond the ordinary and setting a new standard for eye care service.


More than just eye examinations, Vision Express also provides personalized frame and lens advisory in their Styling Studio. Drawing on years of experience and a keen eye for detail, their advisors analyze factors such as your skin tone, hair color, and face shape to recommend frames that enhance your natural features. With frame enhancement tips and lifestyle-focused lens recommendations, Vision Express delivers eyewear solutions that are as individual as you are.

 

On top of the new advancements in eye care, Vision Express’ Spring/Summer 2024 launch also exhibited a wide range of designer eyewear from luxury brands, with each piece tailored to suit varying style preferences. 


Cartier pieces exude timeless elegance and sophistication, featuring innovative designs that seamlessly blend classic allure with modern sensibilities. Also bringing to the table the most coveted Set For You - Bespoke service customized to match your style and Cartier’s savoir-faire. 




Gucci presents eclectic contemporary and romantic designs representative of Italian craftsmanship, while Prada captures a cool modern atmosphere with geometric shapes and innovative design elements that redefine timeless elegance.


Balenciaga marries pop culture and streetwear to high fashion sensibility, creating bold, statement-making pieces aligned with their avant-garde style. On the contrary, Bottega Veneta focuses on timeless designs with striking colors making the icon stand out. 


Meanwhile, Celine offers classy, elegant, and understated fashion, much like Dior’s feminine and timeless designs. Likewise, Saint Laurent is also the epitome of contemporary luxury, adding a distinctive touch of edge to its trend-proof designs. 


Tom Ford seamlessly fuses vintage glamor and modern allure with effortless sleek style. Fendi introduces experimental styles, with the former blending retrofuturistic vision with form and function.


Similar to how Ray-Ban puts forward innovative designs with the Icon Evolve and Ray-Ban Reverse, Maui Jim also combines the innovative technology of PolarizedPlus2 lenses with contemporary designs. 


Discover the latest trends and styles from the SS24 eyewear collection at Vision Express. Visit Vision Express Stores available nationwide and experience the future of eye care. With an even grander standard of service, advanced digital eye exams, stylish frames, and a comprehensive selection of vision solutions suitable for all ages, Vision Express is poised to be the premier destination for promoting eye health and delivering personalized care tailored to each individual's style and needs.


 A Galaxy of Awesome awaited mall goers and fans of Samsung’s A Series phones as SM North Edsa Annex hosted the Awesome Summer Fanfest! 


Samsung brought summer fun to the city at this free event where guests got to experience Samsung’s latest A Series devices through exciting activities. They not only got to take home fun giveaways after completing their awesome passports, but they even got the chance to meet and greet the newest members of Team Galaxy! 




Awesome moments with Team Galaxy


Fans of this generation’s acoustic OPM heartthrob, Adie, the nation’s girl group, BINI and iconic Gen Z love team Donny Pangilinan and Belle Mariano certainly took home kilig-worthy memories as watched awesome performances and interviews with their idols who have joined Team Galaxy. 


Those who purchased a Samsung Galaxy A55 5G or A35 5G even got the chance to take a photo and interact with these awesome stars!




Exploring fun content creation at Awesome Creative Studio


Guests got to take home memorable snaps that they could easily customize at the Awesome Creative Studio, where they learned all about exclusive One UI customization tools that come with the Galaxy A55 5G and A35 5G. These features included enhancing portraits like a pro with the Photo Remaster feature, removing clutter and shadows via Object Eraser, and making content even more unique with Custom Stickers.




Experience Super-steady videos at Bridge to Awesome Zone


Guests were invited to take a walk on the fun side at the Bridge to Awesome adventure zone. They could capture every exhilarating moment with the incredible stability of the Galaxy A55 5G and A35 5G, which has Stable HDR that ensured that their videos were super-steady – no shaky cam vids here!


With the Dual Recording feature, they could also simultaneously showcase their awesome reactions along with the action, while the Single Take feature allowed them to unleash their creative side by making it super easy to get up to 14 different types of photos and videos in just 3-10 seconds of filming.




Discover Awesome next-level security at the Knox Vault Quest 


Guests were also able to learn more about the next-level mobile security included in the Galaxy A55 5G and A35 5G through Samsung Knox Vault at the Knox Vault Quest zone. Samsung Knox is a trusted multi-layered security technology that provides complete protection across the Galaxy ecosystem through secure hardware, real-time threat detection, and collaborative vulnerability defense. 


At the booth, guests were able to test their mental and physical skills first by searching for a hidden key that revealed a locked device then entering the igloo to find a passcode to unlock the phone.




Make this summer a season of awesome 


Keep the fun going all summer long as awesome freebies still await this April when you purchase the Galaxy A55 5G or Galaxy A35 5G from now until April 18, 2024*. Enjoy a FREE Buds FE worth ₱5,490 and a FREE Travel Adapter worth ₱1,190 with every purchase, plus up to additional ₱5,000 off when you trade-in your old phone. 


Or take home awesome Samsung wearables and accessories at an amazing price with other bundle deals – get 30% off on the Galaxy Fit3, Galaxy Buds2 Pro and Galaxy Buds2, and 20% off on the Galaxy Watch6 Series, Watch5 Pro, and Buds FE. Buy the Galaxy A55 5G and A35 5G at Samsung.com or any authorized retail stores. 


Learn more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones by visiting the Samsung NewsroomSamsung Mobile Press and Samsung.com.  






*Terms and conditions apply. DTI Fair Trade Permit No. FTEB-187533 Series of 2024 and DTI Fair Trade Permit No. FTEB-187534 Series of 2024.