Samsung has officially launched its highly anticipated Galaxy foldable devices — the Galaxy Z Fold5 and Galaxy Z Flip5 in the Philippines at Conrad Manila, where they also unveiled the latest members of #TeamGalaxy. Meet your favorite celebrities and the nation’s top content creators and find out what convinced them to join the Flip Side!

Catriona Gray: The Galaxy Z Fold5 allows you to do everything in one place

Beauty queen, TV personality, singer, youth advocate, and art ambassador Catriona Gray has officially joined the Flip Side! For a multi-hyphenate whose schedule is always full, the Galaxy Fold5 is the perfect device for Catriona, who loves the phone’s big screen, multi-tasking capabilities and the S Pen that fits perfectly in her pocket.

“It allows you to do everything in one place. So, instead of needing your PC or a tablet, it’s all in your phone. I can take Zoom calls and stand the phone up so I can just angle it at any angle while on videos and I can also take down notes on the same device!” Catriona exclaimed.

As a content creator herself, the Galaxy Z Fold5’s biggest screen yet bestowed her the efficiency in performing multiple tasks with its versatile Multi-window feature for all apps. Not only does the Galaxy Z Fold5 give Catriona a PC-like experience in her pocket, she was also very impressed with its cameras and how easy it is to navigate when editing, “When I’m taking photos, the camera is really crisp and registers great color and contrast.”

AC Bonifacio: Galaxy Z Flip5 – the coolest content creation phone for Gen Zs

International dance sensation, singer, actress and now the new Team Galaxy ambassador AC Bonifacio is over the moon with the sleek design and color of the Galaxy Z Flip5 (the mint is her favorite!). AC described how much easier it is to create content and live independently with the pro-grade camera of the Galaxy Flip5 that comes with its unique FlexCam.

“It's helped me a lot. For the past few months, I've been much more independent than I usually am. Whenever I need to do any type of content or when I work out sometimes, it's nice to have the Flex Mode. I can just watch what I need to watch and I know it's steady also on the floor.”

AC definitely recommends the Galaxy Z Flip5 to Gen Zs, “It's super cool. Now that it's back, it gives you the feeling of that '90s flip phone, and at the same time, it gives you that Gen Z feeling because you have the content creation on it, the camera quality, gaming, everything all in one.”

Patricia Prieto: With the Galaxy Z Flip5, all you need is your phone and yourself 

A fashion, travel/lifestyle blogger and content creator, Patricia Prieto can’t get over how wonderful her trip to Korea went for Unpacked - with the Galaxy Z Flip5 helping her capture every moment even when she was by herself. 

“[With] the FlexCam, even if you're using the selfie camera, it's still so good. I can go to events by myself and not have to worry about a thing because I can just put it on a flat surface and take a photo of myself,” Patricia added. 

She also shared how easy it was to sync up with the latest Galaxy Watch6, “ I was like, wow, I can do this. I can record by just using my watch. It was so easy.”

And after taking photos and videos, Patricia loves how easy it was to share these with the Quick Share feature and the high quality of photos when they were rendered even after transferring the files. “It's still as crisp. As clear, as vibrant as when you first record it.”

Michelle Dee: A phone that matches her productivity drive and elevates the experience 

A multi-hyphenate as well, Miss Philippines Universe 2023 Michelle Marquez Dee finds that having a phone that can match her productivity-beast self is indispensable. Creative and entrepreneurial, she’s ecstatic about the newly redesigned S Pen and the multi-window that comes with the Galaxy Z Fold5’s huge screen when unfolded. “It has a great form factor that will make your life so much more convenient and your workflow so much more efficient… your productivity that's already at 100% just gets bumped up to 200% at that point.”

For Michelle, Samsung’s flagship foldable phone is truly the best in class. She describes the new aluminum bezels as sleeker and classier and even highlights, “The gap between the foldable screens is basically non-existent. I used to carry two phones, and now I don't have to because the Fold5 is able to handle everything that I need to do.”

Nico Bolzico: Galaxy Watch6 series – your wellness partner 

 A fitness and wellness buff, entrepreneur and social media superstar, Nico Bolzico, is thrilled to explore everything the latest Galaxy Watch6 can offer. “There is a new way of training that is related to your heart rate. It's not how fast you run but how to maintain your heart rate within two bands. Because I can check that with the Samsung watch, I'm very excited to try that.”

Nico also finds it essential to have a feature that monitors his sleep, especially for dads like him, “Sleeping, it's a luxury today. So having [a] good quality of sleep and being able to monitor not only how much but how my sleep quality is, [is] very relevant because sleep is as important as training and eating. So sleep is one of those pillars that you need for your overall wellness.”

Camille Co: With the Galaxy Tab S9 series, you won’t miss out on anything!

From blogging to vlogging about fashion, beauty, travel and so much more, Camille Co juggles a hectic lifestyle as a content creator, wife and mom – so the Galaxy S Tab9 and its new features that support one’s creativity and productivity are set to become her new besties. 

As a fashion designer who loves drawing and writing by hand, it’s no surprise that the S Pen captivated Camille – especially as it now comes with an IP68 rating for water resistance, "I'm not scared of using it outdoors because it's really built to last. 

It's the most powerful Tab yet. I love that I'm able to bring it out with me anywhere.”

Would she recommend the Galaxy Tab S9 series? “I definitely think creatives would love this, especially now that Good Notes is available on Android. I'm a Good Notes user as well, so I really love it. Whenever I design for my multiple brands and all my different deliverables, I do it on Good Notes. Because it's so powerful,  we can even edit their videos just right on the tab.”

Along with DJ CRWN who served up upbeat music for the crowd, lifestyle content creators and fashion trendsetters such as Marina Summers, Melissa Gatchalian, Lexi Mendiola, Trasienne Estrada, Rex Atienza, Candy Gamos, Liam Labroy, Rocio Escano, JM Yrreverre, Marga Nicolas, Nicole De La Cruz, Chynna Beverly Lim, Lance De Ocampo, Bea Arboleda, Sofia Manzano and Deegee Razon were also present as new members of Team Galaxy

Also there to join the Flip Side are music, photography and film enthusiasts such as Leila Alcasid, Curtismith, Jaz Reyes, Shaira Luna, Jilson Tiu, Renee De Guzman, Patrick Diokno, Andrea Beldua and Jolo Luarca III.

The launch event wouldn’t be complete without personalities in wellness and technology. Spotted in attendance were Katz Salao, Marjo Salazar, Ida Paras, Jo Sebastian, Tim Nutrition, Coach Rio, Hannah Bacani, Tik Rosquillo, Joanne Villablanca, Gino Quillamor, Lea Inocian and Aryanna Epperson.

Are you ready to join the Flip Side too? Check out the latest Galaxy devices and get ready for the numerous surprises that await on the Flip Side. Order now! Visit any Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, TikTok Shop, and

For more information, please visit

 The Philippine Travel Exchange (PHITEX) 2023, organized by the Tourism Promotions Board (TPB) Philippines, yielded over 296 Million Philippine Pesos in negotiated sales during its two-day table top meetings between international buyers and local stakeholders last September 20-21 at the Fili-NuStar Hotel, Cebu.

Showcasing the Philippines' finest tourism attractions, establishments, services, and products to a global audience, PHITEX 2023 brought together a total of 164 seller delegates from 119 Philippine companies and 88 buyers from 19 countries around the world for the travel exchange event graced by Department of Tourism (DOT) Secretary Christina Garcia Frasco and TPB Chief Operating Officer Marga Nograles.

Yielding PHP 55,171,600 on Day 1 and PHP 232,964,100 on Day 2, this year’s edition of PHITEX generated a grand total of PHP 296,213,032 in projected income including proceeds from sponsorship and participation fees.

Secretary Frasco, the keynote speaker of the event, thanked the entire delegation. “Our gratitude goes to you for your continued belief in the potential of Philippine tourism and your love for the Philippines.”

Frasco further emphasized the country’s success in tourism recovery, citing the arrival record of over 3.8 million international visitors as of September 19, 2023 and over PHP 316.9 billion in estimated revenue. Noting that PHITEX was inclusive of international buyers, she expressed in her speech what makes the Philippines different as a destination: “The inclusivity of this program beckons international buyers to explore the rich diversity that our country has to offer. But what truly sets us apart as a tourism destination is no other than the best asset of Philippine tourism—the Filipino people.”

This year, PHITEX embraced the theme, “Tourism Sustainability in the Era of Internet of Things (IoT),” putting a spotlight on the country’s digitalization and sustainability efforts to meet global demands. COO Nograles, in her opening remarks, emphasized the need to go beyond business transactions and highlighted TPB’s efforts to arrange post-tours involving visits to diverse community-based tourist sites that will introduce participating international buyers to grassroots initiatives along with local textiles, culinary treasures, and other eco-tourism activities.

"Amid this transformative surge, the tourism industry must be poised for action. We must not only embrace this digital evolution but also guide the way, ensuring that tradition coexists harmoniously with modernization," Nograles said in line with the expanding IoT that is redefining the whole industry and the tourist experience.

Apart from B2B, PHITEX also functions as an innovative knowledge-sharing platform to local stakeholders and academia members in the field of tourism through its Philippine Educational Program (PEP) Talk. This year’s installment, held at Jpark Island Resort and Waterpark in Lapu-Lapu City, covered the latest advancements in IoT, data privacy, and circular economies with speakers such as Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector &; Government Practice, Frost and Sullivan-Singapore; and Geoff Andres, Property President of the City of Dreams Manila, generously providing their expertise, competencies, and knowledge in line with the most current tourism trends and sustainability initiatives that can be effectively implemented in the digital era. Promoting gender equality, empowerment and inclusivity was also discussed by Dawn Mendoza, Program Manager of the Philippine Financial &; Inter-Industry Pride, in her talk on Exploring Gender Dynamics in Tourism.

The PHITEX 2023 event was organized in collaboration with NUSTAR Resort Cebu, Fili Hotel – NUSTAR Cebu, Destileria Limtuaco & Co. Inc., Uni-Orient Travel, Inc, The Muse Hotel Boracay, Wine Club and Charlton Trade, Cebu Pacific, 2GO, and Bigseed Public Relations and Events.  

To commemorate the occasion, in-kind donations were provided by Engkanto, Angkas, and Barcino. Additionally, the guests were given a variety of giveaways and tokens of appreciation from Sunnies Studios, Klook, and Bench.

PHITEX 2023 was also supported by the Department of Tourism Region VII, Office of the Provincial Governor of Cebu and the local government units (LGUs) of Cebu City, Lapu-Lapu City, Mandaue City, Carcar City, Argao, and Talisay.

For more information about PHITEX, visit  


Samsung has been a part of the lives of Filipino families for 25 years, elevating our living experience with amazing mobile devices that help us capture memories, entertain us anywhere and everywhere, and ensure seamless and constant connection. 

Whether you’ve been on Team Galaxy for years or are looking to get your first Samsung device, don’t miss this chance to get great discounts at Samsung’s 25th Anniversary sale, happening now until September 30.

To celebrate this milestone, Samsung is giving away discounts of up to PHP19,980 for select items and innovations to its loyal customers - visit and discover great deals, discounts and exclusive freebies until September 30! 

Epic Celebrations

Samsung’s latest flagship phone for the Galaxy series offers a truly epic mobile phone experience. The Galaxy S23 series boasts breathtaking Nightography features which lets you capture amazing moments at night and take pictures with epic proportions with its 200MP zoom capacity. The Snapdragon® 8 Gen 2 Mobile Platform for Galaxy unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world’s fastest mobile graphics.

If you get any of the Galaxy S23 series during the 25th anniversary sale, you can get a free Galaxy Buds2!  If you select a Galaxy S23+, you’ll also get a Grip or Frame Case or Smart Clear View Wallet for free and for the Galaxy S23 Ultra, you’ll also get to enjoy a complimentary Galaxy Watch4 40mm. Other phones from the S series lineup are also up for grabs with epic freebies. Get the Galaxy S22, S22+, S22 Ultra, or S21 FE and enjoy your own Galaxy Watch4 40mm for free!

Flipping Great Deals

And it’s time to join the Flip Side with your own Galaxy Z Flip4! A stylish update if you're on the hunt for a new phone, purchase this during this 25th anniversary sale to get a ₱10,000 token discount for the 128GB variant. The same discount applies for the 256GB variant, but it comes with an additional free random branded accessory. Capture your best angles using the Flexcam, and see the world with just a glance using the FlexWindow that you can customize based on your liking.

If you’re looking for both form and functionality, then go for the Galaxy Z Fold4. Get a ₱12,000 discount for the 1TB, 256, and 512GB version - and if you choose the 256GB variant, you’ll have an additional random branded accessory for free. Flex and stand out from all the others with a phone that lets you do more with advanced multitasking capabilities combined with an impressive 7.6-inch Infinity Flex Display. And with 120 HZ refresh rates, you get a super smooth viewing and gaming experience. It even comes with two batteries that total 4400mAh, which can definitely keep up with the busiest of schedules.

Awesome Freebies

Enjoy awesome deals with the Galaxy A-series devices, like the Galaxy A54 5G and A34 5G (8GB+256GB and 8GB+128GB) which can be yours with a ₱2,000 discount and a free travel adapter. The Galaxy A54 5G delivers a flagship-like experience at a mid-range price, giving awesome vibes for its brilliant 6.4-inch Super AMOLED panel with a 120Hz refresh rate and crisp Full HD+ resolution. This device also snaps with a high-end aesthetic, flexing a premium look that is chic and classy at the same time, plus an impressive triple rear camera set up that lets you capture life from all angles.

Meanwhile, you can also get an awesome deal on the  Galaxy A24, where you can get a free Samsung 128GB Memory Card and Travel Adapter valued up to ₱1,749. This simple yet stylish device gives you the freedom to snap and share your special moments with its awesome camera lineup. You also have a Super AMOLED Display and 5,000mAh battery for that long-lasting immersive viewing experience. 

Enter the world of awesome with the more affordable Galaxy A23 and Galaxy A14! You can also get the same free Memory Card for every purchase of the Galaxy A23, plus a ₱1,000 discount for both 8GB+128GB and 6GB+128GB variants. Additionally, the Galaxy A14 LTE and A14 5G can be bought with a free 128GB Memory Card.

Exciting Discounts from Day to Night

Complete the Galaxy experience by getting the perfect accessories for both entertainment and overall wellness. Get 50% off for every purchase of the Galaxy Buds2 Pro and 30% off on Galaxy Watch6 Classic (47mm, 43mm), Watch6 (44mm, 40mm), and Watch5 Pro.

Don’t miss out and experience 25 years of Samsung’s tradition of innovation until September 30! Go to for more details. 

*Per DTI Fair Trade Permit No. FTEB-173483, 172191, 172307, 170262, 171406, 162709, 169390, 165868, 170186, 170918 Series of 2023. Terms and conditions apply.

Pico de Loro Beach and Country Club and Pico Sands Hotel, in partnership with WWF-Philippines and the Hamilo Coast, showed their advocacy in sustainability and protecting the environment by joining the 15th Coastal Cleanup at the Pico Beach.

The cleanup activity, which is a part of other sustainability efforts, was participated by members, guests, and colleagues of Pico de Loro Beach and Country Club and Pico Sands Hotel. 

The collected plastic waste and other non-biodegradables will go through a proper recycling process.

Pico de Loro Beach and Country Club and Pico Sands Hotel are proud to continue their commitment to their green efforts for a more sustainable future.


Agon by AOC Monitors has been officially recognized as the number one gaming monitor brand in the Philippines, according to the IDC Quarterly Gaming Tracker for the second quarter of 2023. This prestigious acknowledgment solidifies their commitment to delivering top-tier gaming monitors and underscores their continued dominance in the gaming monitor segment.

The International Data Corporation (IDC), a premier global marketing intelligence firm, has provided authorization for the use of their data to confirm this remarkable achievement. The IDC data reveals that Agon by AOC Monitors captured a commanding market share, cementing their position as leaders in the gaming monitor industry.

The data, obtained from the IDC Quarterly Gaming Tracker, clearly highlights the gaming monitor market's landscape for the Philippines. Agon by AOC Monitors' unwavering dedication to innovation and product quality is reflected in their ability to surpass all competitors and secure the highest unit shipments, solidifying their reputation as the preferred choice for gamers in the country.

The recognition as the number one gaming monitor brand in the Philippines is a testament to AOC Monitors' commitment to providing gamers with state-of-the-art display technology. Whether it's competitive gaming, immersive single-player experiences, or cutting-edge graphics, Agon by AOC Monitors' product offerings consistently deliver unparalleled performance, elevating the gaming experience to new heights.

Recognizing the growing popularity of esports and the increasing demand for high-performance gaming equipment, Agon by AOC Monitors have continuously pushed the boundaries of innovation to meet the evolving needs of gaming enthusiasts. Their wide range of gaming monitors boasts features such as fast refresh rates, high resolutions, and adaptive sync technologies, giving gamers a competitive edge and an unmatched level of gameplay precision.

Furthermore, Agon by AOC Monitors have actively supported the local esports community through various initiatives. By organizing and sponsoring tournaments, they aim to nurture the talents of aspiring esports athletes and contribute to the growth of the industry. Agon by AOC Monitors firmly believes in providing gamers with the tools they need to excel and achieve their full potential.

This recognition from IDC affirms Agon by AOC Monitors' position as leaders in the gaming monitor market, motivating them to continue pushing the boundaries of innovation and ensuring that gamers in the Philippines receive nothing but the best.

Get the latest Galaxy foldables via the Samsung online store from September 15-18 and get a free Galaxy Buds2 Pro! 

A cell phone next to a cell phone

Description automatically generatedSamsung’s latest foldables, the Galaxy Z Flip5 and the Galaxy Z Fold5, are delivering unique foldable experiences that redefine what is possible with a smartphone. Both are the epitome of Samsung’s heritage of innovation and dedication to the foldables category, paired with world-class research and development, to exceed the distinctive needs of today’s users with devices that are both flexible and versatile, yet without compromise.

And what’s great is from 15 to 18 September 2023, you will get a free Galaxy Buds2 Pro worth PHP 12,990 and 2-year Samsung Care+ worth PHP 19,999 when you buy a Galaxy Z Fold5 and Z Flip5 on! 

We unpack four reasons why you should join the Flip Side with Samsung’s latest fifth-generation foldables:

  1. Forging Design Innovation

Samsung continues to deliver foldable innovation that enables unique experiences, in a product category where Samsung has already delivered on five generations of product innovation, all of which started eight years ago with the first Galaxy Fold.

The result is devices like the Galaxy Z Flip5 and Galaxy Z Fold5 which have raised the standard in industry form factors with sleek and compact designs, countless customization options, and powerful performance that offer users must-have experiences that they can’t get on any other device.

A close-up of a cell phone

Description automatically generatedFor example, the Galaxy Z Flip5 features the new 3.4-inch Flex Window that is now 3.78 times larger than the previous generation, offering new ways for self-expression in every moment. With the Flex Window, there is also more room for personalization, from informative and graphical clocks that can match the face design of a user’s Galaxy Watch6 series to the all-new Flipsuit Case that provides device protection with a changeable NFC card, and helps users match their Flex Window design to their case design. 

With Flex Hinge, Samsung demonstrates innovation in ergonomics and foldable design, not just in terms of aesthetics as the thinnest Galaxy Z Flip yet, but with a new integrated hinge module that is carefully designed to meet the durability requirements of foldable users that expect no compromise. 

  1. Pushing the Boundaries of User Experience

From the Flex Window of the Galaxy Z Flip5 to the expansive full display inside the Galaxy Z Fold5, the fifth generation of the Samsung Galaxy Z series is taking the foldable user experience to new heights. 

On the Galaxy Z Flip5, 13 Native Widgets can easily be accessed from the Flex Window, letting users get more done, while features like Multi Widget View help users switch between widgets in an instant, all without having to open the phone. 

Features like FlexCam and Flex Mode can also let users capture photos with its 12MP Rear Camera by conveniently standing the Galaxy Z Flip5 on a surface, letting budding content creators capture and share with ease.

For the productivity-focused crowd, features like Multi Window and the enhanced Taskbar on the Galaxy Z Fold5 let you quickly browse across three windows at once and switch between up to 12 apps at any one time.

Other features like hidden pop-up act as handy productivity shortcuts, so you can continue working on presentations in full-screen mode while still accessing work chats in the background via a floating pop-up. If you need to quickly share work files and content across apps and screens, the two-handed drag-and-drop functionality makes simple content sharing that much easier.

  1. Building Durability

Samsung’s latest Galaxy Z series has been purposefully designed to suit any lifestyle. To that end, the latest additions to Samsung’s foldables family have been engineered to provide stronger durability than prior generations, offering users greater peace of mind. 

While the act of folding may be a simple one, that simplicity can only be achieved through a rigorous focus on key elements involved in the movement such as the screen display. In this case, the latest foldables’ Ultra Thin Glass can be folded over 200,000 times while maintaining durability and strength. 

At the same time, both the Galaxy Z Flip5 and Galaxy Z Fold5 also feature a new shock-dispersion layer and a redesigned back, which helps strengthen the main screen of the Galaxy Z series to protect from the applied pressures of day-to-day use. Additional protection is provided by Armor Aluminum frames and hinge cover, along with Corning® Gorilla® Glass Victus® 2, while IPX8 certification – meaning they are water-resistant for up to 30 minutes when immersed in up to 1.5 metres of water – offers protection against the elements when out and about.

Combined with the Flex Hinge, with its new integrated hinge module and dual rail structure, the new Galaxy Z series are also sleeker and more streamlined than ever, making for pocketable designs that can complement users’ daily lives, and lifestyles, with ease.

Redefining What’s Possible on the Flip Side! 

Whether innovating in product design, sustainability, durability or even the user experience, the Galaxy Z Flip5 and Galaxy Z Fold5 are thoughtfully built with versatility and flexibility in mind to complement the dynamic and varying lifestyles of users, alongside purposefully designed durability to help users have greater peace of mind as they go through their day.

Whether you’re a casual smartphone user, productivity guru, or content creator, the new Galaxy Z series foldables will empower you to join the flip side of redefining work and play, your way.

And it is the best time to add to cart and checkout the latest Galaxy devices via!  Enjoy a free Galaxy Buds2 worth PHP 12,990 and a 2-year Samsung Care+ worth PHP 19,999 when you buy a Galaxy Z Flip5 and a Galaxy Z Fold5 via the Samsung online store from 15 to 18 September 2023! Just input the voucher ‘FLASHZF5’ when you check out the Z5 foldable device of your choice. You can also get a free Sport Band worth PHP 2,790 when you buy the Galaxy Watch6 series when you check out using the voucher code ‘FLASHW6’ from 15 to 18 September 2023.

The Galaxy Z Flip5 is available for only PHP 64,990 for the 256GB variant and PHP 71,990 for the 512GB and get first dibs on the Galaxy Z Fold5 for only PHP 98,990 for the 256GB variant, PHP 105,990 for the 512GB variant, and PHP 112,990 for the 1TB variant. The Galaxy Watch6 retails for PHP 16,990 (40mm) and PHP 18,990 (44 mm) while the Watch6 Classic is available at PHP 22,990 (43mm) and PHP 24,990 (47mm). 

*DTI Fair Trade Permit No. FTEB-175878 Series of 2023

The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience. 

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco will grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit